NJ Mortgage Experts Get a Web Presence Makeover from VIDA

The Mortgage Concierge Group, a dedicated team of residential, commercial, and investment mortgages recently came to VIDA in need of a serious upgrade to their free, template-based website, which was not doing them any justice. After evaluating their need for a simple, informative website that would act as the first point of contact between MCG and their prospects, VIDA planned a website which includes insightful service information, an engaging testimonial and photo display Flash piece, loan calculators, online applications, an email newsletter signup form off of every page, live chat and more. MCG can now rest assured that when a prospect reaches their website, they will have many options for engagement and contact, moving the conversion process along smoothly.

To get those prospects to the website, MCG is also utilizing another of VIDA's increasingly popular services, Google Adwords campaign management. VIDA has selected a carefully targeted group of keywords to ensure that clicks have the best possible chance of conversion, and to fit within MCG's beginning exploratory budget. Once on the site, VIDA is using a highly advanced analytics software to track user activity and evaluate where the website can evolve to better serve its users and its owners.

In the works is a Mortgage Concierge Group email newsletter using our powerful VIDAmail system. This will allow MCG to keep in touch with prospects and clients as a trusted source of valuable information, as well as track user interests down to a click-by-click, first name basis.
VIDA is confident that these powerful services, working in tandem, will boost MCG's bottom line and take them to the next level of online marketing. View the website here.