VIDA Launches New Website, Email Marketing, and Facebook Marketing Campaigns for Hollywood Tans NYC

With the completion of Hollywood Tans NYC unique new website by VIDA, it was clear, in line with VIDA's standard practices, that a supporting online campaign was needed to help drive traffic and get the most out of HTNYC's new web presence. VIDA designed an elegant email template in the visual style of the website using our powerful VIDAmail engine. VIDA has since used this to send out multiple promotions to HTNYC's prospects and clients, driving the business's bottom line cost-efficiently.
With Facebook expanding its user-base by the second, VIDA and HTNYC decided that an FB profile and fan page would be a great way to target clients, a good portion of which fit the typical demographic of FB users. VIDA used FB's friend finding system in conjunction with other technologies to invite over 500 FB users who had visited HTNYC's facility in the past to become a fan. These updates were then displayed to every one of those friends' friends through FB's wide-reaching notification system.
VIDA now performs frequent updates to HTNYC's FB page to keep clients engaged, as well as delivering email specials. These efforts have all been tied together with a signup form and link to the Facebook page straight off of the HTNYC website. Click here to view the website. Plans are in the works for a Facebook advertising campaign as well as a new blog for HTNYC. Stay tuned!
If you have any questions about how VIDA's email marketing, Facebook promotion, blogging, or other services can help your business grow, email or call Claudio at 908-624-1100.