VIDA Launches Outdoor and Newspaper Advertising Campaign for New Jersey's Largest Pawnbroker/Jeweler

Wm. S. Rich & Sons, Inc., New Jersey's Largest Pawn Broker/Jeweler since 1890 with 4 locations, wanted to reach out to as many people as possible to make them aware of their "Borrow On or Sell" service. They wanted to do more than just the usual medium (newspaper ads) that they have been running. So, they enlisted VIDA's help in pursuing a way to advertise through more effective means, and decided to go with Outdoor advertising. VIDA came up with a design that focuses on a clear, concise, impactful message with sharp, contrasting colors that could grab people going 60 miles per hour on major roadways or pedestrians on city streets within their targeted coverage.

Also, we developed many different taglines for the newspaper ads that were created to enhance the Outdoor Advertising. These ads ran in one the largest newspapers in the state as well as several local ones for maximum and more pointed reach.