HeliNY offers a lean, responsive, and personalized charter service, as well as tours that are second-to-none with the huge windows in their specialized aircraft. Their printed marketing material had been somewhat scattered between in-house, print-shops, marketers, and trade magazines, so they came to VIDA to bring it all together with a sleek, unified aesthetic.
Starting with 2 large posters, prominently displayed at the heliport, followed by a small charter pocket-brochure, and a refined advertisement layout VIDA established a unique and recognizable HeliNY look and feel. We then went back to basics by creating extremely high-quality business cards, printed on heavy silk paper, with a matte finish and spot-varnish highlighting the helicopter and logo. Finally we created a high-visibility tours brochure emphasizing HeliNY’s specialized aircraft and the view that comes with it. This brochure includes a huge panoramic photo, showing the unique view, as well as a meticulously custom-created map of NYC, calling out key sights.
HeliNY now possesses a visual system that can be carried forward into any marketing material – sure to stand out as professional and uniquely their own.
