Liberty Helicopter Charter has a reputation for excellence. Their large offering of services, decades of experience, and attentiveness to clients needed to be communicated in a high-end brochure.
VIDA took a 2-pronged approach to the project. By designing the first and last pages to illustrate the childhood dream of flight and freedom, VIDA encapsulated the key value points inside with an emotional tone. The first words of the brochure say it all, “Remember when flying was a childhood dream? Today you have wings at your command!”
Using carefully selected photography, the heavy, but not-too-heavy, glossy, but not-too-glossy paper, highlights of spot varnish, rich colors, and unconventional dimensions, this piece really grabs your attention.
