VIDA News and Tips

VIDA First Advertising Agency to Advertise in Hispanic Business Quarterly

2008-06-23T06:11:00.000-07:00

VIDA Design and Advertising was the first and only agency to place an ad in the spring issue of Hispanic Business Quarterly. The minority-owned agency, conceived the ad to represent the new world of Hispanic marketing. Market research demonstrates that the Hispanic market is the most growing and explosive market in America today. The Hispanic market is multifaceted and includes consumers who speak Spanish exclusively and those who are bi-lingual.

VIDA will be running 4 ads in Hispanic Business Quarterly in 2008. “We take bold steps in our marketing ventures,” said Claudio Burgos, VIDA’s Creative Director and Principal. “We understand the many segments of the Hispanic market and how to effectively communicate with each one to achieve our clients’ goals.”

VIDA Enhances PR and Copywriting Services

2008-05-07T06:40:00.000-07:00

VIDA Design and Advertising announces a new addition to its client services. Mel Elberger will be working on copywriting and public relations. With degrees in writing and communications, Mel has extensive experience as a copywriter, speechwriter, editor, marketer, and publicist.

He has written, edited and produced Annual Reports, newsletters, brochures, press kits, speeches, and all collateral materials over a wide range of businesses and industries including healthcare, corporate, scientific, publishing, education, and the non-profit sector. His media relations experience includes placing stories in newspapers, magazines, television, and radio.

Flexible and creative, he is capable of fulfilling the demands of the full spectrum of communications projects and assignments for VIDA’s clients and always looks forward to applying his professionalism to new challenges. From a brochure on a new product or program to web copy that creatively presents features and benefits, Mel brings a standard of excellence and a professional attitude to every project he implements.

Throughout his career, he has worked well with marketing and PR directors in companies, creative directors in advertising agencies, and graphic artists in design firms. Mel’s writing, editing and PR experience complements VIDA’s design talent and advertising creativity. He is capable of producing results and meeting deadlines to support marketing and sales, publications, media relations, and image and visibility goals and objectives.

He has successfully worked on marketing projects for internal and external target audiences. In serving the management of companies, Mel effectively communicates their strategy, vision, and leadership. While bringing the high professional level and meticulous quality of a Ph.D. in communications to every project he completes, Mel is easy to work with and is a team player. VIDA is glad to have Mel on board. He contributes high energy and professionalism to serving our clients.

Scholarship Fund Flash Website Homepage Makes a Striking First Impression

2008-04-29T06:47:00.000-07:00

We developed a site for TCSF years ago, but in early 2008, they decided that they needed a new, up-to-date site. We agreed whole-heartedly. The primary concerns in the development of TCSF's new face on the web were emotional impact and credibility. With that in mind, we at VIDA decided to create a flash homepage with striking photography of actual students that TCSF helps, dramatic black background and vivid color. Content-wise, we drive the message home with a fading ticker of impressive statistics and headlines, and personal links to individual student success stories.
Budget-minded, we allowed for gradual growth by implementing the new homepage first and now as the funds come into TCSF, we are able to remodel the rest of the site in phases. This modular approach is great for businesses that can't spend all of the money at once, but need a full site development in the long-run.

VIDA Builds Solid Online Presence for NJ Law Firm

2008-04-25T11:39:00.000-07:00

Rubenstein, Marucci, and Shinrod (RMS) is a multidisciplinary, New Jersey based Law Firm.
They came to VIDA in need of a clean, informative, and sophisticated online presense that would increase their online visibility and their real-world credibility. RMS's website needed to immediately show viewers their array of professional services without looking like a Jack of all trades, but master of none.

VIDA solved this issue with an intuitive menu that gave a brief preview of RMS's expertise in each area right on the homepage. The completed site is visually striking, easy to navigate, intuitive to explore, and has an air of professionalism that immediately begins the ever important process of trust-building. With VIDA implementing a timeless but contemporary design and using strict web-programming best practices, RMS now has a solid home on the web.

See the finished site here: http://www.rmslawnj.com

Scholarship Fund to Receive Web Design Revitalization from VIDA

2008-03-20T08:09:00.000-07:00

VIDA will be redesigning the website of long-time client, the NJ-based Tricounty Scholarship Fund (TCSF). VIDA created TCSF's original site in '03, but they are now ready for a revitalization. The organization has gotten back on its feet after the tragic death of its President and is now ready to take on the educational needs of children across NJ full-force - with the help of a modern and striking new website, they will be at the top of their game for informing viewers and attracting donators.

This project will be executed in a format that VIDA has found to be very helpful for many clients. The development will be done in phases, starting with an engaging flash minisite as the homepage, and with time, branching out to page after page of the current site until they have a fully new and impressive home on the web. Conducting the development this way is great for companies that need a revamp but don't have the budget to do it all at once.

The process has already begun with intensive planning and research into the most effective strategies for TCSF, and designs have been settled upon. Stay tuned for the unveiling to see the final piece - both VIDA and TCSF will be proud to show it off!

VIDA to Build Hair Resource Website for Sufferers of Medical Hair Loss

2008-03-18T07:39:00.001-07:00

The VIDA team will develop a website to not only serve as a business branch of world-famous, Madison Avenue based, wig-maker and hair stylist, Joseph Paris, but also as a resource for women who suffer from medically related hair loss due to conditions such as Alopecia and chemotherapy treatment for cancer.

After a few thorough meetings with Mr. Paris and his VP, we are all set to begin website designs and have already begun concepts for a logo design, which is included in our service package for this project.

Later, VIDA will be designing brochures and another website for Mr. Paris.