Wednesday, May 7, 2008

VIDA Enhances PR and Copywriting Services

VIDA Design and Advertising announces a new addition to its client services. Mel Elberger will be working on copywriting and public relations. With degrees in writing and communications, Mel has extensive experience as a copywriter, speechwriter, editor, marketer, and publicist.

He has written, edited and produced Annual Reports, newsletters, brochures, press kits, speeches, and all collateral materials over a wide range of businesses and industries including healthcare, corporate, scientific, publishing, education, and the non-profit sector. His media relations experience includes placing stories in newspapers, magazines, television, and radio.

Flexible and creative, he is capable of fulfilling the demands of the full spectrum of communications projects and assignments for VIDA’s clients and always looks forward to applying his professionalism to new challenges. From a brochure on a new product or program to web copy that creatively presents features and benefits, Mel brings a standard of excellence and a professional attitude to every project he implements.

Throughout his career, he has worked well with marketing and PR directors in companies, creative directors in advertising agencies, and graphic artists in design firms. Mel’s writing, editing and PR experience complements VIDA’s design talent and advertising creativity. He is capable of producing results and meeting deadlines to support marketing and sales, publications, media relations, and image and visibility goals and objectives.

He has successfully worked on marketing projects for internal and external target audiences. In serving the management of companies, Mel effectively communicates their strategy, vision, and leadership. While bringing the high professional level and meticulous quality of a Ph.D. in communications to every project he completes, Mel is easy to work with and is a team player. VIDA is glad to have Mel on board. He contributes high energy and professionalism to serving our clients.

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