The Mortgage Concierge Group, a dedicated team of residential, commercial, and investment mortgages recently came to VIDA in need of a serious upgrade to their free, template-based website, which was not doing them any justice. After evaluating their need for a simple, informative website that would act as the first point of contact between MCG and their prospects, VIDA planned a website which includes insightful service information, an engaging testimonial and photo display Flash piece, loan calculators, online applications, an email newsletter signup form off of every page, live chat and more. MCG can now rest assured that when a prospect reaches their website, they will have many options for engagement and contact, moving the conversion process along smoothly.

To get those prospects to the website, MCG is also utilizing another of VIDA's increasingly popular services, Google Adwords campaign management. VIDA has selected a carefully targeted group of keywords to ensure that clicks have the best possible chance of conversion, and to fit within MCG's beginning exploratory budget. Once on the site, VIDA is using a highly advanced analytics software to track user activity and evaluate where the website can evolve to better serve its users and its owners.

In the works is a Mortgage Concierge Group email newsletter using our powerful VIDAmail system. This will allow MCG to keep in touch with prospects and clients as a trusted source of valuable information, as well as track user interests down to a click-by-click, first name basis.
VIDA is confident that these powerful services, working in tandem, will boost MCG's bottom line and take them to the next level of online marketing. View the website here.

We developed a site for TCSF years ago, but in early 2008, they decided that they needed a new, up-to-date site. We agreed whole-heartedly. The primary concerns in the development of TCSF's new face on the web were emotional impact and credibility. With that in mind, we at VIDA decided to create a flash homepage with striking photography of actual students that TCSF helps, dramatic black background and vivid color. Content-wise, we drive the message home with a fading ticker of impressive statistics and headlines, and personal links to individual student success stories.
Budget-minded, we allowed for gradual growth by implementing the new homepage first and now as the funds come into TCSF, we are able to remodel the rest of the site in phases. This modular approach is great for businesses that can't spend all of the money at once, but need a full site development in the long-run.

Rubenstein, Marucci, and Shinrod (RMS) is a multidisciplinary, New Jersey based Law Firm.
They came to VIDA in need of a clean, informative, and sophisticated online presense that would increase their online visibility and their real-world credibility. RMS's website needed to immediately show viewers their array of professional services without looking like a Jack of all trades, but master of none.

VIDA solved this issue with an intuitive menu that gave a brief preview of RMS's expertise in each area right on the homepage. The completed site is visually striking, easy to navigate, intuitive to explore, and has an air of professionalism that immediately begins the ever important process of trust-building. With VIDA implementing a timeless but contemporary design and using strict web-programming best practices, RMS now has a solid home on the web.

See the finished site here: http://www.rmslawnj.com

VIDA will be redesigning the website of long-time client, the NJ-based Tricounty Scholarship Fund (TCSF). VIDA created TCSF's original site in '03, but they are now ready for a revitalization. The organization has gotten back on its feet after the tragic death of its President and is now ready to take on the educational needs of children across NJ full-force - with the help of a modern and striking new website, they will be at the top of their game for informing viewers and attracting donators.

This project will be executed in a format that VIDA has found to be very helpful for many clients. The development will be done in phases, starting with an engaging flash minisite as the homepage, and with time, branching out to page after page of the current site until they have a fully new and impressive home on the web. Conducting the development this way is great for companies that need a revamp but don't have the budget to do it all at once.

The process has already begun with intensive planning and research into the most effective strategies for TCSF, and designs have been settled upon. Stay tuned for the unveiling to see the final piece - both VIDA and TCSF will be proud to show it off!

VIDA to Build Hair Resource Website for Sufferers of Medical Hair Loss

The VIDA team will develop a website to not only serve as a business branch of world-famous, Madison Avenue based, wig-maker and hair stylist, Joseph Paris, but also as a resource for women who suffer from medically related hair loss due to conditions such as Alopecia and chemotherapy treatment for cancer.

After a few thorough meetings with Mr. Paris and his VP, we are all set to begin website designs and have already begun concepts for a logo design, which is included in our service package for this project.

Later, VIDA will be designing brochures and another website for Mr. Paris.